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Or maybe Kanye is executing a larger-scale pivot to the merch business. Finally, the thinking goes, Kanye can sell his Yeezy clothing at the same pace as his merch. Printing merch on his own Yeezy blanks is a natural marriage of those two elements. But that’s distinct from the goal Kanye’s always shouted about on concert stages: growing his own Yeezy apparel business without the help of Confederate flag graphics, or chunky sleeve prints. The undeniably successful piece of Kanye’s apparel business has always been the merch, printed with graphics made by or in collaboration with Kanye. The new apparel makes sense given the recent trajectory of Kanye’s apparel endeavors. Footage from Camp Flog Gnaw showed long winding lines of people waiting to buy the merch. And despite some of the recent spoutings of misogynistic alt-right messages, fans weren’t deterred. Graphic apparel from Kanye West isn’t necessarily novel, but these items had one crucial difference: instead of Gildan tees, these were printed on Yeezy blanks-the gray and brown and green shirts he sells under the Yeezy name, just with fresh new graphics. So the merch booth displayed short- and long-sleeve tees along with hoodies printed with meandering text designed by Cactus Plant Flea Market. And it wouldn’t have been a Kanye event without new merch to commemorate the occasion. Over the weekend, at Tyler, the Creator’s music festival Camp Flog Gnaw, Kanye and Kid Cudi performed for the first time as their group Kids See Ghosts. Two years later, though, Kanye is starting to use some significantly more expensive canvases. Pointless.” Printing on blanks is a common technique for merch companies and startup streetwear lines, but Kanye doing it rankled.
![kanye life of pablo merch kanye life of pablo merch](https://signedvinylalbum.net/wp-content/uploads/Kanye_West_Signed_Yeezus_Vinyl_Album_Record_The_Life_Of_Pablo_Yeezy_Auto_Coa_02_rjr.jpg)
It’s like writing an article on how an artist sells a $50 canvas for $1 million. “To talk about the source of the shirt misses the point entirely. “The sourcing has nothing to do with the aesthetics or the value of the line,” a source close to Kanye told Page Six in response to the backlash. The Life of Pablo designs were printed on blank Gildan T-shirts, which only cost a couple bucks each. But after waiting hours for the goods, not all the fans who got their hands on the merch were happy with what they felt. When Kanye released his Life of Pablo merch in 2016, fans snaked around blocks in cities across the world hoping to get their hands on $55 tees and $108 hoodies.